You might be creating beautiful pieces, but still wonder: Is there really a market for this? The truth is — there probably is. The key is finding the right audience.
1. Identify Your Passion and Strengths
Ask yourself: what do you love making the most? This passion is your fuel for long-term success.
2. Research the Demand
Search Etsy, Pinterest, and Instagram for niche-related keywords
Note items with high review counts
Study pricing, photography, and branding styles
3. Create a Mini Collection
Start with 3–5 products to gauge customer interest instead of launching dozens at once.
4. Test in Small Markets
Sell a few pieces to friends or at local craft fairs. Listen closely to feedback — it often hides the best growth ideas.
5. Analyze and Adjust
Drop what isn’t selling and double down on what resonates with buyers.
💡 Pro tip: A narrow focus often makes your brand more memorable in a crowded market.
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